Priorities for all of us have shifted dramatically. And rightly so. Our responses to Covid-19, and our recognition of and responses to systemic racism, will point us and our businesses in very new directions.
Somewhere on the priority list for our business activities will be the recovery of lost revenue. This week, Neal Foard, one of our senior advisors, brings you a video on business development win rates. Neal’s message: Your pre-pandemic win rate might be irrelevant when you look at “the new math” of new business.