Revenue Recovery: The New Math of New Business

Priorities for all of us have shifted dramatically.  And rightly so.  Our responses to Covid-19, and our recognition of and responses to systemic racism, will point us and our businesses in very new directions.
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Somewhere on the priority list for our business activities will be the recovery of lost revenue.  This week, Neal Foard, one of our senior advisors, brings you a video on business development win rates.   Neal’s message: Your pre-pandemic win rate might be irrelevant when you look at “the new math” of new business.