Defence & Aerospace.
Selected Case Study - Pursuit Coaching - SEA 5000
Description. This hotly contested bid to supply the design and to manage the construction of nine anti-submarine Frigates for the Royal Australian Navy was won by our client in what one defence analyst refers to as the "Deal of the Century". It is one of the world's largest naval contract in a decade, and is valued at some GBP £20 Billion.
Value of overall project. AUD $35 billion
Our client. BAE Systems Maritime Services – UK. BAE Systems is a global defence, aerospace and security company employing around 83,100 people worldwide supplying products and services to the air, land and naval forces of UK and allied nations, as well as advanced electronics, security, information technology, and support services.
What we are proud of. We were engaged by the Global Commercial Director and the bid leader to be the external bid advisor to BAE Systems in their bid to supply the design and to manage the construction of nine anti-submarine Frigates for the Royal Australian Navy. Ian Forbes from The Artemis Partnership worked directly with the campaign team on this most complex bid that is of great strategic and economic importance to both the UK and Australia. As part of a team of more than 100 technical, commercial, military and communication experts, Ian helped to facilitate the creation of a clear win theme and positioning for the bid, and worked to ensure the strength of the bid was clearly articulated in every section of the substantial proposal.
Our services. Live Pursuit Consulting including facilitation of a Win Room, development of win messages and positioning, structuring, and editing of response document and associated video, and authorship of key summary sections.
Nigel Stewart, Global Maritime Business Development Director, BAE Systems Maritime
"Ian worked as part of a joint UK and Australian team over a three-month period contributing in a number of areas. This included working with us on the process and structure of how best to deliver a very substantial document that was tailored to different stakeholders, and one that fully articulated the advantages of the BAE Systems offer in a set of simple and compelling messages.
He brought detailed bid and campaign experience into the team to complement the defence and ship building knowledge that we had. This valuable external focus, and very constructive challenge to the way we normally or always do things, ensured we always held the mirror up to ourselves and asked the question about how our offer would be viewed by the various Australian government and naval stakeholders.”