What we do. A consulting assignment that looks at an organisation’s Go-To-Market current practices, resources, systems, and skills, and advises where they can be built on to optimise sustainable domestic and export growth, and the success rates of business development. In addition to desk research within the organisation, interviews are scheduled with client-facing senior management and with their clients in both winning and losing pitches.
Our approach. To identify an organisation’s existing best practice Go-to-Market sales approaches and BD methodologies, and then to identify areas to supplement them with learnings from Big 4 advisory firms like KPMG and EY, as well as leading practices from the worlds of advertising, construction, and defence.
How the audit is structured. Using years of expertise, a Target Operating Model road-map is developed for an organisation’s Go-to-Market activities building on existing systems and terminologies wherever possible.
Formula 1 team Director of Strategy and Operations (RAF Air Chief Marshall Rtd.)
“A high-quality report that fully met our needs and expectations. Our Formula 1 team needed to evaluate our performance in securing major international sponsorship deals and then structure the organisation to deliver best practice. Nothing less is acceptable in our business."